Africa's BFSI sector is rapidly embracing digital transformation, mirroring trends seen in India and other Global South countries. This shift is driven by the need for increased transparency, ease of doing business, and improved customer experience. 

Large, multinational technology companies have traditionally dominated the BFSI software market with expensive, complex solutions that are often unaffordable for many African businesses. 

Robust digital infrastructure is still developing across Africa. Latency issues and unreliable connectivity pose challenges for businesses relying on locally hosted or data-intensive solutions. 

BFSI companies are realizing the importance of delivering exceptional customer experiences, especially in a digitally connected world where customers expect instant responses and seamless interactions across various channels.